Last semester included a project assigned by Northumbria University Design School, the huge industry players Dr Martens and Newcastle lifestyle PR company OPR. I had created a PR strategy and promotional film based on DMs current campaign #STANDFORSOMETHING, with a twist for the Toon and posted it a couple of months ago!
The 60-odd Students from my Fashion Communication course all took to the creative opportunity so well and I'm sure it was one of our favourite modules since beginning uni in 2012. I loved developing my promotional strategy and creative concept - it definitely helps thats Dr Martens is such an admirable brand for me and I could explore its truly unique reputation!
Newcastle newspaper The Chronicle reports the win myself and fellow FashComm-er Courtney Stevens shared. Being invited along to the store was an absolute treat and the team were so generous as I was also spoiled by a £150 DMs voucher and a week for my film to be played in the Newcastle Monument store!
You can't blame me for being like a child in a sweetshop at the opportunity to pick anything from the DMs store to take home with me as a gift. I couldn't bare the thought of walking away without the absolutely drool-worthy bag I had fallen in love with when filming (it actually features in the video at 02:48!) My new beauty is a black/brown and burgundy backpack, which doubles as a handy tote, in the silkiest leather I've ever laid my hands on. Also with gold fastenings, a roomy interior and that smell that resembles cows in a field, I couldn't resist!
(I also picked up a classic tartan scarf and a cute leather coin purse)
I'm so grateful for the NU Fashion Communication team, Dr Martens NCL and OPR for this opportunity and thankful for their generosity! x
